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With vision, speed and consistency

DEVELON sets the course for further growth in Germany, Austria and Switzerland. A modern DEVELON customer and training centre with a demo area for testing the machines for the German-speaking countries is being built on a site of around 10,650 m². The completion of the new location is planned for the 3rd quarter of 2024. This will bring  DEVELON much closer to its customers and dealers and clearly demonstrate its commitment to Germany as a business location.

Already on the accelerator

 To ensure that customers do not have to wait, operations at a transitional location were already started in March 2023, so that large parts of the federal states of Baden-Württemberg, Rhineland-Palatinate and Hesse can already be supplied with spare parts and services. A well-equipped new rental park with the latest generation of construction machinery is available to bridge order peaks, to conserve the company’s own capital requirements or to be able to test a product over a longer period of time. The experienced sales team is also already in place.

Departure, continuity and consistency

With the decision to take over sales, rental and service for a clearly defined market area, DEVELON is by no means moving away from the proven and successful market development with its trade partners. In future, they will also be better supported by a German-speaking office staff from Mannheim.

Best positioned

In total, DEVELON plans to create over 40 new jobs in the region at the new location. To ensure the best possible framework conditions, an independent company, HD Hyundai Infracore Deutschland GmbH, was founded. This is another sign of DEVELON’s long-term commitment to Germany as a business location and underpins its ambitions to significantly expand its presence and market position in the German-speaking market.

As early as March 2023, DEVELON was able to introduce Andreas M. Lohner as the new Sales Manager for the D-A-CH region and Eastern Europe and, at the same time, Managing Director of HD Hyundai Infracore Deutschland GmbH. He sees DEVELON very well positioned for the future: “Both the target location in Lempacher Straße and our transitional location in Seckenheimer Landstraße in Mannheim are convincing due to their optimal location and quick accessibility. By deciding on a fully equipped transitional location, with a workshop that will start operating in June, a well-stocked spare parts warehouse, a rental park, the latest generation of machines and a wide range of new machines, we can already provide fast, pragmatic and reliable support to customers and partners in the Rhine-Neckar metro region. Every new customer actively helps to create more jobs in the region.”

Develon recently held a meeting with its German dealers on 22nd March in Frankfurt to discuss the new brand direction. One of the key topics discussed was the introduction of the Develon brand and its Corporate Identity (CI) guidelines. Attendees received a detailed explanation of the brand’s background, mission, values, and what aspects of the brand would be changed and what would remain the same.

The meeting was also crucial in terms of marketing and communications. Participants were informed about the various marketing materials available to dealers, such as advertising, social media campaigns, merchandise, and fairs. Additionally, the importance of dealer facility rebranding with the support of the Brand Partnership Program (BPP) was discussed.

Another key aspect of the meeting was the introduction of the Key Account Plan and the German Company Owned Store, which was launched at the beginning of 2023.

After the presentation and discussions, participants were invited to dinner at the hotel restaurant.

Meaning ‘Develop’ and ‘Onwards,’ represents HDI’s new beginning and the challenges ahead. The new brand name incorporates HDI’s direction and willingness to relentlessly change the world with innovative products and solutions.

Made to Move the Earth

HDI develops products and solutions needed for building infrastructure that can improve society and the world. HDI has strived to provide products and solutions beyond what the market and customers request, and it will move forward by introducing more innovative products and solutions that go beyond the world’s expectations.  

Continuous evolution, for better

HDI has been with you since 1937 when it began to produce machines. With the new brand name ‘DEVELON,’ HDI will add growth momentum with the next leap forward as a global leader in CE products and solutions for infrastructure.

New Brand, Same Values: A Story From Netherlands

Develon’s important customer in the Netherlands, Staad company, share their experience with the brand and their view of the Dutch market.

We are DEVELON

A bold name to welcome a new era for our business that encapsulates our core ambition to continue developing onwards and leaving behind a positive footprint in our world. Please join us on this journey toward the new future. A bold name to welcome a new era for our business that encapsulates our core ambition to continue developing onwards and leaving behind a positive footprint in our world. Please join us on this journey toward the new future.

AMW Stamer is a family business in northern Germany and DEVELON’s valued customer. Stefan Richter the Operations Manager at one of the company’s gravel quarries, shares his professional experience, and thoughts on DEVELON’s products as well as the company’s rebranding.

We are happy to inform you that to further strengthen our position in the industry and demonstrate our commitment to growth of the DEVELON brand, HD Hyundai Infracore Deutschland GmbH has become a member of the following associations:

Membership in VDBUM

The Verband der Baubranche, Umwelt- und Maschinentechnik e.V. (VDBUM) is the most prominent association in our industry. The official announcement of our DEVELON membership by the association is scheduled for August 2023. In the autumn, it is planned to have a strategic meeting to align the next steps of the new cooperation.

Membership in the German Demolition Association

The German Demolition Association is the most important economic and entrepreneurial association in the demolition sector since 1951 and is the largest national association of the demolition sector in Europe.

Membership in both associations gives us the opportunity to:

– Increase brand awareness by engaging with a broader audience and showcasing DEVELON solutions.

– Be part of major decisions and have a voice in discussions where important matters are deliberated upon.

Von der Wehl Unternehmensgruppe, a long-standing Doosan dealer in Northern Germany, reports a successful NordBau exhibition for the Doosan brand. Nordbau is Northern Europe’s largest compact construction trade fair and was again held as before in Neumünster from 7-11 September; with around 850 exhibitors attracting more than 40,000 visitors to the exhibition grounds.

In one of the largest sections of NordBau, the Von der Wehl Group presented a wide range of products: in addition to construction machinery, this included truck equipment, a wide range of attachments and customized solutions developed in-house.

The new range of Doosan DX-7 wheeled and crawler excavators proved to be a highlight for visitors to the fair. With many upgrades and improvements in all areas, the new DX-7 excavators offer the best combination of performance, smooth and intuitive controls, sustainable productivity and a strong price-performance ratio.

Kai Winkler, Sales Manager at the Von der Wehl Group, is pleased with the results of NordBau 2022: “We are more than happy that so many visitors found their way to our booth. We are particularly pleased with the great interest in our Doosan machines.” He added that the trade show had seen several sales closed during Nordbau and that many new contacts had been made. “We will have a lot to do in the near future,” Winkler summed up with satisfaction.

The foundation stone for today’s Von der Wehl Group was laid in 1965 by company founder Burghard von der Wehl and today it is a third generation family company. The group employs over 200 people at four locations in northern Germany and today offers a comprehensive range of construction equipment for rental and sale.

D.O.B. Landtechnik AG, based in Lauterhofen, has been appointed as the new Authorised Doosan dealer for northern and eastern Bavaria in Germany.

Markus Schweers, GSA District Sales Manager at Doosan, says: “With this new partnership, we have a real win-win situation that will continue to optimally meet the requirements of our customers with innovative solutions that work.”

Franz Oettl, CEO of D.O.B. Landtechnik AG, adds: “To expand the product portfolio of our still young construction machinery division, we were looking for a manufacturer who, in addition to high product quality and the right product range, also has strong innovative strength and good, reliable machines. We found this manufacturer in Doosan.”

The family-run company, D.O.B. Landtechnik AG, was founded in 1996 and has around 150 employees. In addition to the main branch for construction machinery in Regensburg, the D.O.B. Doosan partnership is represented at two more of the seven branches in Bavaria providing service for the construction machinery division at Aholming (LK Deggendorf) and Wieselrieth (LK Neustadt an der Waldnaab). D.O.B. also runs its own rental fleet.

Andreas Botschafter and Thomas Gierl joined the construction machinery team at D.O.B. at the start of 2021. Both have more than ten years of industry experience and a focus on sales, service and organization. They have worked closely together for six years and are responsible for the further development of the construction machinery division within D.O.B. Since mid-2022, Thomas Lermer, also with many years of experience in construction machinery technology, has been part of D.O.B. in the important position of cross-branch workshop manager with a focus on customer service.

Doosan dealer BAU Süddeutsche Baumaschinen Handels GmbH has opened its new branch in Kempten: On June 18 and 19, the opening ceremony of the new facility took place in high summer temperatures with numerous experts and interested parties. Doosan was also on site and presented a selection of its high-quality products. “We at Doosan congratulate our dealer Süddeutsche Baumaschinen on another milestone in the company’s history and are sure that the team around Christoph Karrer will continue on its successful path,” emphasizes Markus Schweers, Regional Sales Manager at Doosan Infracore Europe.

The new building planned and realized by Christoph Karrer and his team includes an integrated training center in addition to an equally representative and functional administration building. This can be used by both customers and external parties. A particularly impressive feature is the workshop building, which covers more than 650 square meters and includes a spare parts warehouse, a construction store and a separate customer area for the rental fleet. This includes, among other things, the most diverse Doosan models in sufficient numbers to be able to cover all customer needs optimally and reliably. In addition, the total area of approximately 15000 square meters includes a test area for demonstrations and machine demonstrations under construction site conditions.

“With the significant investment in this new building, we are underlining our ties to the region and are sure that we will be able to offer our customers an even more optimized service,” explains Christoph Karrer, managing partner of the group of companies.

Doosan Infracore Europe has appointed Dresden-based SK Baumaschinen GmbH as a new Authorised Doosan Dealer in Eastern Germany.

As well as the cities of Dresden, Cottbus and Chemnitz, SK Baumaschinen is now responsible for the Doosan range in the counties of Bautzen, Erzgebirgskreis, Görlitz, Meissen, Oberspreewald-Lausitz, Sächsische Schweiz-Osterzgebirge, Spree-Neisse, Vogtlandkreis and Zwickau. In the role of Authorised Dealer, the company provides sales and servicing of the Doosan crawler, wheeled and mini/midi excavator, wheel loader, articulated dump truck and attachment ranges in these areas.

Doosan Regional Manager for Germany and Austria, said: “We are delighted to appoint SK Baumaschinen as our new Authorised Dealer in this part of Eastern Germany. Established in 2007, SK Baumaschinen has over 25 years of experience in the construction machinery market. As a result, SK Baumaschinen combines excellent product and sales expertise with very strong aftermarket and parts support for Doosan equipment customers in the region.”

As well as the headquarters in Dresden, SK Baumaschinen operates from two other locations in Pirna and Radebeul. The company is also looking to work with four sub-dealers based strategically across the region. The company is planning considerable investment to support the new dealership, including current and future purchases of new Doosan machines for the SK Baumaschinen hire fleet.

With a staff of 30 employees, including 12 service engineers, SK Baumaschinen customers benefit from a superb on-site service network, covering everything from emergency repairs to routine maintenance. The company’s factory-trained engineers have many years of hands-on experience of repairs and servicing of all types of plant and machinery.